Lezioni
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Sports Sponsorship L1FREE
Introduction
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Sports Sponsorship L2
The Birth of Sports Sponsorship. Throughout history, sports sponsorships have been a massive part of the sports industry. Many sports are completely reliant on sponsorships and for others, sponsorships make up a big portion of their revenue.
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Sports Sponsorship L3
The Evolution and Growth of Sports Sponsorship
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Sports Sponsorship L4
The Added Value of Sponsorship in the Marketing Mix
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Sports Sponsorship L5
Sponsorship Activation
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Sports Sponsorship L6
Naming Rights and Licencing
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Sports Sponsorship L7
The Impact of Sponsorship Through Media and Market Research
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Sponsorship Case Studies
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The Impact of Technology on Sponsorship
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Sports Sponsorship L10
Digital Sponsorship
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Trends, Development and Future Direction
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Conclusion