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Descrizione:

A Detailed Look at How Sports Sponsorships Work and Their Effect on the Sports Industry

Lezioni

1
Sports Sponsorship L1FREE
Introduction

12 minuti

2
Sports Sponsorship L2
The Birth of Sports Sponsorship. Throughout history, sports sponsorships have been a massive part of the sports industry. Many sports are completely reliant on sponsorships and for others, sponsorships make up a big portion of their revenue.

18 minuti

3
Sports Sponsorship L3
The Evolution and Growth of Sports Sponsorship

21 minuti

4
Sports Sponsorship L4
The Added Value of Sponsorship in the Marketing Mix

13 minuti

5
Sports Sponsorship L5
Sponsorship Activation

10 minuti

6
Sports Sponsorship L6
Naming Rights and Licencing

17 minuti

7
Sports Sponsorship L7
The Impact of Sponsorship Through Media and Market Research

22 minuti

8
Sports Sponsorship L8
Sponsorship Case Studies

22 minuti

9
Sports Sponsorship L9
The Impact of Technology on Sponsorship

14 minuti

10
Sports Sponsorship L10
Digital Sponsorship

8 minuti

11
Sports Sponsorship L11
Trends, Development and Future Direction

14 minuti

12
Sports Sponsorship L12
Conclusion

6 minuti